Thursday, May 14, 2009 at 05:31PM
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Vineyard Estates Ads

Because the project had not yet broken ground, the print campaign featured stock photographs in spread layouts to capture attention. The copy connected the emotional appeal of the photos to the brand’s unique attributes as a gracious private retreat where homeowners could participate in a sophisticated wine country lifestyle.

 

Article originally appeared on MTanner (http://www.mtannercommunications.com/).
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