Thursday, May 7, 2009 at 07:56PM
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The Shores Resort & Spa Print Ads

Think Daytona Beach and you might imagine a redneck Riviera of NASCAR fans, rowdy bikers and hard-partying college students on spring break. The ads in this campaign position The Shores as an unexpectedly sophisticated destination. The photos capture the refined ambience while the copy offers a complementary message of charming luxury.

Article originally appeared on MTanner (http://www.mtannercommunications.com/).
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