Thursday, May 7, 2009 at 08:03PM
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Sanibel Harbour Resort & Spa Print Ads

In rebranding Sanibel Harbour, new print ads focused on the guest experience as reflected in the resort’s positioning line, “more than a destination, a state of mind.” Special copywriter’s challenge: The resort is not on Sanibel Island, but overlooks it from a waterfront setting on the mainland — can’t talk about those famous shelling beaches.

Article originally appeared on MTanner (http://www.mtannercommunications.com/).
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