That’s why mtannercommunications offers both copywriting services and strategic thinking. Clarity makes it possible to craft messages so compelling that people want to know more about your brand, want to make your brand a part of their lives and want to share your brand with others.

The samples included here represent recent work from my tenure at one of the most renowned integrated marketing communications companies in the southeastern United States. Now, as mtannercommunications, my thinking and writing skills are available to you and your brand.

Because the project had not yet broken ground, the print campaign featured stock photographs in spread layouts to capture attention. The copy connected the emotional appeal of the photos to the brand’s unique attributes as a gracious private retreat where homeowners could participate in a sophisticated wine country lifestyle.

An ultra-luxurious estate community in a working vineyard and winery setting near Charlottesville, Virginia, Vineyard Estates appeals to a very select audience. This brochure was designed for distribution to initial inquiries from the website, print ads and real estate brokers. Highly qualified prospects would receive a more elaborate fulfillment piece.

A re-design of the client’s original website, this version incorporates the color palette, photography and copy approach of print ads and collateral materials to create integrated marketing communications. Password-protected access to certain sections creates a sense of exclusivity and security for an elite and extraordinarily affluent audience. Visit site.

One island. Two entities. Real estate and resort. This campaign brought them closer together than ever before with headlines that focused on the umbrella brand identity of Kiawah. The real estate client pioneered the use of beautiful magazine spreads featuring four-color photos and minimal copy, which was continued here.

The partners behind Kiawah Island’s real estate development carried their experience in luxury real estate and golf in South Carolina’s Lowcountry to County Clare, Ireland and created Doonbeg Golf Club. This ad straightforwardly markets the blending of American-style luxe living with the romance of Old World golf traditions.

The first three ads in this magazine campaign closely align with the magazine campaign for Kiawah’s real estate entity. By marketing both under the brand identity of Kiawah, the campaigns supported each other over a broad range of media. The fourth ad was a cover wrap for the Atlanta Journal Constitution distributed during the Masters tournament.

The luxury brand of Palace Resorts, Le Blanc Spa Resort in Cancun exudes a cool and sophisticated vibe that contradicts its membership in the all-inclusive resort category. This ad campaign uses an experiential tone in copy and an uncluttered, white design with an accent of orange from the logo to support Le Blanc’s upscale brand identity.

Destination weddings contribute to a significant amount of revenue to the bottom line at Le Blanc. This wedding brochure mirrors the elegant design elements of the resort’s print ads and the extensive copy creates a comprehensive message for the wedding segment. Do I take this long copy assignment? I do.